Job Details

A company is looking for a Content Strategy Manager responsible for developing and executing a cohesive content strategy that supports patient acquisition and engagement.Key ResponsibilitiesDevelop and own the content strategy for the Knowledge Center, blog, and social media platformsAlign content initiatives with patient acquisition goals and oversee content planning, production, and optimizationManage and mentor the Content and Social Marketing Specialist while collaborating with various teams to ensure content accuracy and complianceRequired QualificationsBachelor's degree in Marketing, Communications, Journalism, or a related field5+ years of experience in content strategy, digital marketing, and social media management3+ years of people management experience, including coaching and performance managementExperience in developing multi-channel content strategies, preferably in healthcareProven success in using content to drive organic acquisition through SEO/GEO initiatives